Revenge of the Electric Car

Revenge of the Electric Car

Director Chris Paine follows up his feature documentary Who Killed the Electric Car? (2006) with The Revenge of the Electric Car (2011).

Paine takes his film crew behind the closed doors of Nissan, GM, and the Silicon Valley start-up Tesla Motors to chronicle the story of the global resurgence of electric cars. Without using a single drop of foreign oil, this new generation of car is America’s future: fast, furious, and cleaner than ever.

With the ambition to raise the profile of electric cars and enter into the discussion of the cars' many benefits our strategy was to continue the film's relationships with car companies and environmental groups. We collaborated with Nissan, Telsa, and GMC to set up consumer appreciation screenings and test drives in select markets. Community involvement was further expanded by collaborations with top environmental organizations (e.g. the Sierra Club) to promote the electric vehicle message to their members. 




Director – Chris Paine

Cast – Tim Robbins, Danny DeVito, Stephen Colbert, Elon Musk

Producer(s) – Jessie Deeter and P.G. Morgan

Watch the Trailer