Filmmaker Jody Shapiro (How To Start Your Own Country) follows the reclusive Burt Shavitz from the pot-bellied stove of his rustic rural lifestyle to another world on the other side of the globe, in Taiwan where the septuagenarian is greeted by hoards of his adoring fans.
"Burt's Buzz" chronicles the compelling and inspiring story of a man who prefers to keep to himself, yet reluctantly became one of the world’s most recognizable brand identities.
Because Mr. Shavitz' face is one of the most recognizable in the beauty industry, we wanted to follow the film's journey of humanizing the humbling man. As part of our campaign strategy for distribution and marketing of the day and date cross country release, we worked with Burt’s Bees Wax to run promotional product giveaways at all theaters.
Director - Jody Shapiro
Cast - Burt Shavitz, Trevor Folsom
Producer(s) - Jody Shapiro