In the past, this blog has been boiled down to five key points, but we’re switching things up this time.
There’s been no shortage of big updates and changes since Instagram hinted that re-sharing content could be coming soon—so let’s get down to the nitty gritty.
1. Facebook Lists are live
Content creators rejoice! One of the most useful updates to Facebook for marketers eager to post something different to their page is finally here. Adding Facebook lists to your content output will freshen things up and provide page managers something unique to offer their audience. Check out how we teased this article on our Facebook page: (Oh, feel free to follow us too 😉).
2. Facebook is changing how it calculates reach
Facebook recently announced that the way they define Organic Reach has changed. What was once a metric on how many times the post was delivered in the News Feed has been updated to reflect the amount of times a user scrolled to the post. In other words, a post’s organic reach might be lower than expected moving forward, but the metrics will now be much more precise. In our opinion, this is a good thing because we know that people are actually interested in the post.
3. Facebook’s testing a downvote button
Redditors could soon start seeing a familiar sight on Facebook. TechCrunch reports that Facebook is considering implementing a downvote option to flag offensive, misleading, and off-topic activity. Mark Zuckerberg weighed in trying to clarify that this is not copycat move, but Reddit’s co-founder regrets not trademarking his platform’s signature ranking system.
4. People aren’t using Facebook as much
Facebook has had a rough 2018 so far. It’s not just “fake news” and Russian meddling causing panic behind-the-scenes at Menlo Park. According to a new report, Facebook usage by American users is in decline. This news explains the drastic changes happening on a seemingly daily basis on Facebook, and provides a golden opportunity for other social networks to attract new users and advertisers.
5. Snapchat’s SnapMap available to all
As if we didn’t need another website to distract us from getting work done... Scouring Snapchat’s SnapMap on desktop is now possible and it’s a strange mix of creepy, weird, and awesome. The most fascinating aspect of the new public SnapMap is the ability to extract the embed code.
Embedding content is a new look for Snapchat and it’ll be interesting to see how social/content marketers make use of this new feature. I know I have ideas on how this could be fun to experiment with.
6. Snapchat opens up its Advertising API
It seems like Snapchat is making huge changes every other day. It could be desperation to turn a profit, or it could be Snapchat trying to capitalize on Facebook’s onslaught of bad news. But the second big piece of news is that advertising on Snapchat no longer requires the involvement of the social network's sales team, purchasing third-party software, and manually placing ads with their self-serve ad-buying tool. In other words, this API update means agencies and developers can start enjoying the freedoms that were once available to just the biggest agencies and brands.
7. Snapchat isn't invincible
After everything you just read, you’d probably be thinking Snapchat is on a roll. Wrong. Why did Snapchat’s value drop $1.3 billion in the blink of an eye? Kylie Jenner. That’s right, a Kardashian's tweet just rocked Snapchat’s world. Let that sink in for a while…
8. Twitter cracks down on bots
In my first blog about the happenings in the world of social media, I wrote that one should never, ever buy followers. Well, Twitter started to crack down on fake accounts purchased to improve follower counts in an effort to also purge politically motivated bots amplifying content to sow discord in American democracy. So again, don’t buy followers and don’t automate your activity on Twitter.
9. Instagram punishes accounts using 30 hashtags
For the past year or so, using up to 30 hashtags per post helped improve reach and engagement. Instagram hasn’t publicly announced any changes to the limiting the number of hashtags one can use, but recently I noticed that posting 30 tags was resulting in 0 reach.
The new best practice is to only use around 10 hashtags and never, ever use the same set more than once. If you haven’t yet, hook up your Instagram profile to Facebook Business Manager and keep a close eye on your Impression via hashtags on Insights.
10. LinkedIn updated their search bar
While no one was paying attention, LinkedIn rolled out an effective update to their search. When using LinkedIn on desktop, you’ll notice that the search filters have now been moved to the top of the screen, with each option available via drop-down menu. Read LinkedIn’s tips on searching like a pro here.