Our Hubspot powered Inbound Marketing strategies take Smiths Detection's fentanyl campaign to the next level.
3 milligrams of fentanyl (the equivalent of 3 grains of salt) is all it takes to be lethal. And with a 540% increase of fentanyl-related deaths since 2016, it's impossible to ignore the dangers of encountering the deadly drug. That's why Smiths Detection, a global leader in threat detection and screening technologies, engaged Hydro Studios to build an inbound marketing campaign to both inform audiences and promote ways to protect first responders and law enforcement officers in the rise of fentanyl use.
Our first step in the campaign was to attract audiences with a targeted email series through HubSpot. Providing specific leads with vital information on Smiths Detection's safety kits and portable trace detectors set a dialogue in motion between our team and potential customers. After receiving several positive responses, our next step was to direct those leads to Smiths Detection's whitepapers for more information on fentanyl and preventing exposure risks.
Once we established a solid base of interest, we were ready to kick our campaign into high gear and host the webinar: The Fentanyl Crisis: From Medicine to National Epidemic, featuring Smiths Detection's Senior Scientist, Dr. Michael Frunzi. Valuable insights from both Dr. Michael Frunzi and attendees marked the webinar a success, with the help of a few key discussion points:
- A short history of opioids and the spread of the epidemic
- The extraordinary dangers of illicit opioids, including fentanyl
- The potential dangers from fentanyl exposure
- Solutions to help first responders detect and identify illicit opioids
As of right now, The Fentanyl Crisis: From Medicine to National Epidemic campaign is still in progress. Check back in with Hydro for highlights on Phase 3 of the campaign.