Managed Digital

Princess Cruises

Managed Digital
Princess Cruises

Sail Happy.

Princess Cruises brought Hydro Studios on board to help explore and expand multiple marketing initiatives. Most notable was a program based on the work of happiness researcher and author Shawn Achor. What we brought forward was a campaign to reach every segment of Princess’ audience. 

In addition to developing the logo, overall visual identity and a broadcast introduction to the 'Happiness' initiative, Hydro developed specific messaging to heighten anticipation in those who hadn’t yet embarked on a cruise. Digital touchpoints and content for passengers already underway. And a social strategy to engage those who’d returned from cruises, encouraging them to share memories, and envision future voyages. All designed to help travelers make a connection:  Happiness is a choice. And so is sailing with Princess.

  • Strategic Planning
  • Content and Campaign Management
  • Behavior Tracking & Lead Scoring
  • Happiness Project
  • Guest Safety Video
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Happiness Project: Website

Happiness Project: Website

Happiness Project: Website Travel Guide

Happiness Project: Website Travel Guide

Happiness Project: Shore Excursion Web Page

Happiness Project: Shore Excursion Web Page

Happiness Project: Emails

Happiness Project: Emails

Happiness Project: In-Room Happiness Guide

Happiness Project: In-Room Happiness Guide

Happiness Project: Kiosk Medallion Interaction

Happiness Project: Kiosk Medallion Interaction

 

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