Not Just A Ski Town

Not Just A Ski Town

Our team is excited to collaborate with Visit Salt Lake to bring social awareness to Ski City.

Visit Salt Lake is the entity charged with promoting tourism in Salt Lake County. When skiers seek a destination that masterfully blends world-class slopes with the entertainment of an urban landscape, they look beyond traditional ski towns. They look to Ski City, Visit Salt Lake’s winter brand.

With the metropolis of Salt Lake City being in proximity to multiple world-class ski resorts, Visit Salt Lake needed a way to position Ski City as the ultimate ski town. That’s where we come in. James White and his team have created an easily scalable and repeatable social media campaign to boost social awareness of Ski City’s brand. The brand's story promotes the breadth of Salt Lake Valley’s Après Ski offerings with more than 1700 restaurants, 120 hotels, and 140 bars along with its four Cottonwood resorts (Brighton, Solitude, Alta, and Snowbird), all at a uniquely affordable price-point.

Check back soon for more details on this campaign. Until then, explore Ski City here.


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