Twitter’s been rolling out numerous new features lately and they’re showing no signs of slowing down any time soon.
Ever since the social media platform expanded the character limit from 140 to 280, Jack Dorsey and his team has been rolling out new features and updates left and right. There’s been the Moments, Threads, and Bookmarks just to name a few major recent additions that have changed Twitter in big ways. The features rumored to be coming in 2018 should help maintain Twitter’s top spot as the destination for breaking news, presidential tweets, and real-time trending commentary.
1. Twitter is working on an Edit feature
You know you’re a social media geek when the only memorable moment from SXSW was a tweet announcing that an edit feature is being worked on. If Matt Navarra, The Next Web’s Social Media Director, is to be trusted (which I wholeheartedly would say he is), his source says Twitter will let users correct misspelled words detected by “an in-build spell checker.” This will change Twitter for the better in two ways.
First, people who run company or brand’s Twitter profile will be able to catch in-the-moment tweets with minor spelling mistakes. Live-tweeting major events is an effective way to tap into a specific audience who are likely to follow your page, and there’s no time for approvals/proofreading. By the time a tweet with awesome engagement needs to be taken down and re-posted due to a spelling mistake, it’s already old news.
Second, it’s a great sign that Twitter will be letting users edit the post with a Twitter-built spell checker. My guess would be that Twitter will also add a time limit so a tweet that goes viral can’t be dramatically. This new feature being rolled out (hopefully in 2018) with restrictions will add credibility, a user-friendly experience, and less typos that can be embarrassing the user and his/her followers.
2. Twitter Stories
Currently, there’s no effective way to contain and view tweets posted in the same geographic location. Sure, you may see in this tweet that there’s a tiny little button “from Manhattan, NY,” but it’s not very noticeable and can be improved upon.
Twitter will be changing this in 2018.
According to a report, Twitter developers are working on a new feature taking a page out of another social media channel’s playbook with “its own version of Snapchat’s popular Stories feature, which combines location-based photos and videos focused on particular events.”
Will you be able to view tweets similar to Snapchat’s SnapMap that was recently rolled out? It’s too early to tell, but it’ll be interesting to see how Twitter tries to one-up Snapchat’s most unique feature and what Snap Inc. will do to stave off competition from Facebook and Instagram copying their app’s features at the same time.
3. Twitter will offer a camera-first feature
In addition to the Twitter Stories will be a camera-first feature to make it easier to shoot and share. It makes sense for Twitter to also copy Snapchat since young audiences love to use it. CNBC reports that this new Twitter feature will threaten the advertising opportunities currently exclusively offered by Snap Inc.
“The new function would combine location-based photos and videos with Twitter Moments around notable events. Companies could sponsor events or place ads in between tweeted real-time photos and videos.”
This could be the final nail in the coffin for Snapchat. But then again, that’s been said many times before.
BONUS: Vine is making a comeback
In case you missed it: The app that brought the world countless unforgettable viral moments will be making a comeback sometime this year. Vine was purchased by Twitter in 2012 before being shut down last year.
It’s important to note that Vine 2’s creators have said they are no longer connected with Twitter, but the return of 6-second clips and live video features will no doubt give content marketers a new way to produce content and share it via Twitter. Since Vine was owned by Twitter, it makes sense that Vine 2 is completely compatible sharing the content on Twitter, right?
Want to learn more about new features rumored to be coming to your favorite social media channels? Check out last week’s blog listing new Instagram features here, or fill out the form below to discuss how each channel's new features can help you improve your digital presence.