From our very own Los Angeles to cities all over the world, we’ve had the opportunity to participate in HEAL’s mission to enlighten and inspire.
This August, our events team, lead by industry veteran and Managing Director of Entertainment, Kirt Eftekhar, had the pleasure of working with Kelly Noonan, director of the award-winning documentary HEAL, to promote and facilitate event-based screenings to coincide with the film's theatrical release. With just three months before its premiere, our first goal for the Heal Global Screening Campaign was to connect with alternative health audiences, such as churches, yoga studios, and holistic practitioners that would benefit from the message of HEAL. For organizations, companies and individuals with questions on how to cure diseases or pain, HEAL provided long-awaited answers—and the response was phenomenal.
Along with setting up screenings, we also organized post-screening Q & A forums that offered featured guests and audiences alike a chance to share experiences and discuss aspects of the film. With over 110 screenings scheduled in the US and abroad, the message of HEAL has not only provided answers; it’s offered hope.
After establishing a solid audience base, our next challenge was to define HEAL—not just as a film, but as a holistic movement. First, our design team worked with both Kelly Noonan and producer, Adam Schomer, to come up with an image that not only conveys the essence of the film but also relates to its particular audience. Armed with a fresh look of HEAL, our team employed specific marketing techniques to push the film and screenings further. Testimonials, photos, and videos of successful screening events became a source of organic promotion within the growing HEAL community, giving our events team an opportunity to build on the film’s fan base even more. And now, with screenings taking place between now and next year, we’re excited to see how our global screening campaign has had an impact on those very communities.
If you’re interested in finding out more about HEAL and what we do, please visit healdocumentary.com, or contact us at Hydro Studios.