GDPR, Influencer Marketing, and FOMO

GDPR, Influencer Marketing, and FOMO
 Dan Pritchett Social Media Manager 

Dan Pritchett
Social Media Manager 

Keeping up with all the social media news lately and staying up-to-date feels impossible. Luckily, you’ve found this blog!

The biggest recent update is Instagram finally rolling out the ability to share posts to Stories. This massive opportunity for marketers came on the heels of Facebook’s F8 developer conference where the social giant announced how Stories will be coming to the News Feed and more. So without further ado, here are the top three stories since then you probably missed.

What is GDPR and will it impact social media marketing?

If you run organic social media campaigns, General Data Protection Regulation (GDPR) will have no impact on your operation. At its highest level, GDPR is a data privacy regulation giving individuals (just in the EU, for now) control over their personal data.

Sign up for the Hydro Studios newsletter

Organic social media strategies don’t collect the type of user data that can violate this new privacy regulation. Paid advertising is a different story. Using customer behaviors/tracking data now requires opt-in consent. Buffer’s blog dives much deeper into how GDPR impacts social media marketing, but feel free to reach out to us here if you have any questions.

GDPR will arm EU users with more privacy and security of their personal data, and as long companies aren’t abusing the power of email captures and website behavioral tracking, it’ll be a good thing for all surfers of the web.

Facebook is planning an influencer marketplace platform

facebook_influencer_marketing_platform

Influencer marketing has gone from a buzzword to a social media marketing best practice. There are countless platforms that help and charge brands and agencies searching for and negotiating prices with influencers. Now, it looks like leveraging a user’s community to promote products or content is about to get safer and much easier.

AllFacebook.de first published a screenshot depicting how Pages can find influencers based on a targeted audience. Pairing Facebook’s micro-targeting abilities with discovering influencers in each respective community will be immensely useful for marketers.

This new tool makes a lot of sense for Facebook who obviously sees an area to increase revenue and cut out the middleman. In many ways, influencer marketing can be misleading when large profiles advertise products and services -- and as we’ve seen with the response to the Cambridge Analytica scandal -- Facebook has been public about taking preemptive measures to ensure they never lose their users’ trust again. They’ve even started taking out ads to make you feel even better about sticking around and using their service.

Instagram wants to help cure your FOMO

instagram_insights

Riding the subway here in New York gives me opportunities to peek at how people spend their spare time on their daily commute. Instagram is by far the most used social channel my friends and fellow New Yorkers scroll through. The news that Instagram wants to help cure people of their addiction is both shocking and admirable.  

Why would Instagram want users to not spend every waking moment on their app? Maybe Instagram’s CEO is sick of reading articles like this one depitcing the life of Instagram addicts.

TechCrunch reports that Instagram is testing out new “Usage Insights” and a “You’re all caught up” notification. Both of these new Instagram features aim to make the platform a healthier place for its most devoted users. Zombie scrollers might be jolted back to reality, users with severe FOMO will be told they can log off and live a little, and there’s also a layer of transparency here that Instagram will tell people how much of their daily lives are spent looking at content.

Final Thought

I’m shocked I’m about to say this, but it’s a little comforting knowing that Facebook (and Instagram) are taking measures to provide more transparency to their platforms. The influencer marketing tool will likely weed out bad deals with shady influencers while providing more transparency to what is an ad on Facebook and Instagram (which is badly needed). GDPR is also a great example of how legislators can take action putting human privacy online above the financial gain of big data. All in all, it’s been a busy week in social media and the thread connecting these three stories is that transparency is something that has for too long been a myth when describing our digital lives.

Want some help making your brand stand out on social media?