AltaMed takes on HIV with our PrEP awareness campaign
As part of AltaPride’s ongoing campaign to raise awareness for its HIV preventative treatment PrEP, our combined efforts created promotional paid media targeting high-risk groups. One such collaboration utilized AltaMed's Kiki N’ Brunch short to engage black men seeking men.
"Kiki: A party including good music and good friends, held for the express purpose of calming nerves, reducing anxiety
and stress and generally fighting ennui. May involve locked doors, tea, and salacious gossip." – Urban Dictionary
The 7-minute video follows a group of gay black men who spend their Sunday “fundays” with a “kiki and brunch” where a frank conversation about love, health, and life ensues.
The "Kiki n' Brunch" premiere was held at Tiffany’s on Vine in Los Angeles, where guests were treated to complimentary brunch and mimosas with stars of the video, Percival Pandy and Marc Rubi.
The video can also be viewed on the AltaPride site that we built to support the program.