When InQpharm, decided to launch its first direct-to-consumer brand bmiSMART in the U.S., they called us.
As a global health science company, InQpharm brought us on to work with their North American marketing team to bring the new line of weight loss products to market.
Entrusted with designing, developing, and managing all customer touch points and the supporting marketing efforts—from the logo, to packaging, to educational content, to social media and broadcast campaigns, to the online store—we helped to create a distinctive brand experience that stands apart in the crowded weight-loss category.
- Brand Positioning & Messaging
- Logo Design and Brand Style Development
- Product Naming and Package Design
- Retail Application Development
- Integrated Marketing Strategy
- Multi-Channel Program Execution
- TV Spot Development and Production