After a comprehensive two-day shoot, AltaMed now has a massive photo library showcasing the heart of their brand.
AltaMed's mission is to provide essential health care services to the underserved communities of Southern California. What better way to capture the heart and soul of this purpose than with a photo shoot?
We spent two days on location at AltaMed's El Monte and West Covina facilities, capturing authentic moments between patients and staff demonstrating the depth and breadth of services that the organization provides.
The result created a massive library of photos showcasing organic interactions between AltaMed providers (doctors), nurses, staff members, clinic admins, x-ray technicians, medical assistants, nutrition counselors, PACE counselors, and their patients. In addition to the facility shots, we set up a studio on location to take additional whiteboard shots, maximizing talent time.
These new visuals that relay the brand's mission and purpose, better than any words can, will be used in endless ways by different AltaMed departments including, medical, dental, PACE (Senior Care), x-ray, women’s health, teen counseling, pharmacy, and the 24-hour Nurse Advice Hotline.