AltaMed has positioned themselves to better serve and engage LGBQT audiences with their new social media campaign AltaPride.
One of AltaMed's main missions is to bring awareness and education of the breakthrough HIV preventative treatment, PrEP, to the multi-ethnic LGBTQ community. To do this, they engaged us to plan, design and implement a three-month paid media campaign, along with a supporting microsite.
AltaPride will celebrate diversity and with positive messages promote empowerment across their social media channels. Check out the PrEP campaign trailer below:
Stay tuned for updates on the progress of this AltaPride campaign as it promotes a safer, healthier world for all LGBTQ communities.
If you would like to see more of our work for AltaMed, visit here.